We aim to build the strategy, capability and integrity of sporting organisations to help grow their business and improve their services through sound planning, people development and sensitive change management.

10 Years Servicing the Sport Industry

Brendan Lynch is a consultant in the sport industry specialising in strategic planning, governance reform, organisational development, change management and workforce planning.

He has worked with international, national, state and local sporting organisations, as well as conducting major projects for the Australian Sports Commission and State Departments of Sport and Recreation.

Brendan has assisted many national and state sports to develop strategic plans and has advised on the governance and organisational reforms required for their implementation.

Current projects

  • Water Polo Australia Strategic Plan
  • Northern Territory Cycling Alliance Review
  • Netball ACT Strategic Plan
  • Chairing the Volunteer Advisory Panel for the 2018 Commonwealth Games

Latest news

Gold Coast

The Commonwealth Games Volunteer Centre was opened on 27 April 2017.  There have been 47,000 applicants of which 25,000 will be interviewed for the 15,000 volunteer jobs.

See more


Our projects have taken us to meetings and boardrooms all over Australia, and indeed to many parts of the world. We aim to provide the same quality service for all our clients at whichever level we are working.


  • Sochi Organising Committee for 2014 Winter Olympic Games
  • London 2012 Organising Committee for the Olympic Games
  • Vancouver 2010 Organising Committee for the Winter Olympic Games
  • Chinese Taipei Olympic Committee
  • Melbourne 2006 Commonwealth Games
  • Doha 2006 Asian Games Organising Committee
  • Salt Lake 2002 Organising Committee
  • IOC Olympic Games Knowledge Service


  • Australian Sports Commission
  • Australian Institute of Sport
  • Australian Olympic Committee
  • Australian Paralympic Committee
  • Australian Commonwealth Games Association
  • Australian Rugby Union
  • Volleyball Australia
  • Swimming Australia,
  • Athletics Australia
  • Rowing Australia
  • Canoeing Australia
  • Cycling Australia
  • Softball Australia
  • Yachting Australia
  • Water Polo Australia
  • Bowls Australia
  • Archery Australia
  • Australian University Sport
  • Australian Masters Games

Regional and local

  • NSW Department of Sport and Recreation
  • ACTSport
  • Sport and Recreation Services ACT
  • NT Department of Sport Recreation and Racing
  • Capital Football
  • Brumbies Rugby
  • Rowing ACT
  • ACT Olympic Council
  • WA Cricket Association
  • Tennis ACT
  • Basketball ACT
  • Capital Cycling
  • Hockey ACT
  • Construction Control
  • Hockey NSW
  • Water Polo NSW
  • Netball Victoria
  • Australian Capital Tourism
  • Sports Medicine Australia ACT
  • University of Technology Sydney
  • ANU Sport


Brendan was previously Manager of Corporate Services with Swimming Australia overseeing the operational management, sport development and commercial growth of the sport. The position had a strong focus on policy development, marketing and communication, education and stakeholder relationship management, participation growth and community engagement.

Prior to that, as Program Manager of Volunteer Recruitment for the Sydney Organising Committee for the Olympic Games (SOCOG), he headed the team responsible for the successful recruitment of the 55,000 volunteers for the Sydney 2000 Olympic and Paralympic Games. Brendan was subsequently awarded the Certificate of Olympic Merit by the International Olympic Committee (IOC). He has since acted as an advisor to a number of Olympic, Paralympic, Commonwealth and Asian Games organising committees, including more recently Vancouver 2010, London 2012 and Sochi 2014 Olympics as well as the IOC’s Olympic Games Knowledge Management.

Brendan is Chair of the Volunteer Advisory Panel for the 2018 Gold Coast Commonwealth Games and has held Directorships with Australian University Sport, Volunteering ACT and the Centre for Volunteering NSW. He previously chaired the Advisory Council for the ACT Minister for Sport and facilitated the development of ACTIVE 2020, the 10-year strategic plan for sport and active recreation in the ACT.